Millennials are the least-engaged generation of customers according to Gallup’s report How Millennials Want to Work and Live. In fact, only one in four Millennials – born between 1980 and 1996 – are fully engaged, meaning that they are emotionally and psychologically attached to a brand, product or company.
The report also found that Millennials’ customer journey is highly dependent on technology, more so than for any other generation. Gallup notes for business leaders, the key to customer engagement for all generations is finding a balance between the traditional and digital aspects of business.
