Merriam, Kan. - Treat America Food Services has announced that it will change its name to Company Kitchen, with the change to be implemented over the course of this calendar year.
The new name reflects the company’s increasing utilization of the Company Kitchen ecosystem across all its lines of business, as well as deeper operating integration with its Company Kitchen micro market operating partners.
“As we invest in brand development and consumer and client engagement tools, we need a single identity that embodies our emphasis on employee benefit, health and wellness and continuous innovation,” said John Mitchell, Jr., CEO. “We are committed to the Company Kitchen brand and will continue to invest heavily to promote it.”
The corporate cafeterias the company operates will be referred to as CK Café. Company Kitchen micro markets will become CK Markets. And CK Vending, CK Coffee and CK Catering will also be under the umbrella of the Company Kitchen parent brand.
Along with the name changes, Company Kitchen also announced a reorganization of its senior leadership:
- John Barnes has been named Chief Operating Officer, and will oversee all “distribution,” (CK Vending) “on-site” (CK Café) and “operator partner” (CK Market) business.
- Jim Mitchell is now Chief Information Officer, overseeing software engineering and IT support as well as analytics.
- Bill Pellien is now Chief Customer Officer, leading all sales and marketing activities.
“We are changing our organization structure to align with our unified approach to the market,” Mitchell Jr. said. “Our objective is to fully integrate with our operating partners and to provide our clients with a unified service offering, which they can customize based on their specific workplace food service needs.”
The name change and organization changes align with the company’s recently developed Vision 2020 strategic plan.
