The Hershey Company is relaunching the TAKE5 Bar with the help and ideas of Millennials. "We recognized the evolving Millennial tastes and their need for on-the-go eating occasions," said Chris Kinnard, TAKE5 brand manager. "They're flavor explorers and adventurous when it comes to food. They're looking for an experience, and the TAKE5 Bar's multiple flavors and textures allow them to have it all."
The TAKE5 Bar is a layered combination of five ingredients – pretzel, caramel, peanut butter and peanuts, enrobed in rich milk chocolate – that create the a salty-sweet, chewy-crunchy remixed snack. The bar is tailor-made for the new generation, according to the company in a press release.
Hershey and the TAKE5 brand partnered with Millennials to help relaunch the bar. Marketing students, and months of engagement with a special panel made exclusively of diverse Millennial-aged students, helped spark the big idea behind the new TAKE5 brand look and feel. The new wrapper includes a textured black background with a bold, green logo co-designed by the group. With each of the five key ingredients distinctly deconstructed on the wrapper, the new package has the taste-appeal and transparency this group of consumers seek out in the candy aisle, Hershey revealed.
