In an interview with eMarketer’s Bryan Yeager, USA Technologies’ Senior Vice President of Marketing, Maeve McKenna Duska, discusses how contactless-enabled vending machines can serve as the “gateway tap” for first-time mobile wallet users.
She told the source that when a customer approaches the machine and can use their mobile wallet for the first time, it promotes a level of comfort, as they are purchasing small-ticket items, rather than large ones. Read the full interview here.
