Front-Of-Pack Labels Positively Influence Purchase Intent, Study Finds

Aug. 20, 2015

According to a study published in Public Health Nutrition, consumers are more likely to purchase foods that carry front-of-pack (FOP) labeling, regardless of the nutritional status (good or bad) they report.

The research, conducted on campus at the University of Otago, New Zealand, studied 250 university students selected at random who met qualifying criteria of independent living and regular purchase of the products used in the research.

FoodNavigator reports that while FOP labeling boosted consumers’ intent to purchase an item, the item’s nutritional content did not affect the purchase, causing concern that consumers did not fully consider the information presented on the FOP labels.