Consumers are asking for more natural foods with fewer artificial ingredients, and Taco Bell has announced plans to do just that. Taco Bell Corp. announced in a release that it will remove all artificial colors and flavors from the majority of its items, in addition to certain additives, added trans fats, palm oil and high-fructose corn syrup. These changes are scheduled to be completed by the end of the year.
Taco Bell is one of the first quick serve restaurants to make dramatic menu changes based on the changing consumer, but it won't be the last. According to an earlier report, already two out of three consumers (67%) favor foods with fewer and simpler ingredients, while roughly the same percentage take nutritional content statements, ingredient-free statements, and statements about health benefits into consideration when buying packaged foods and beverages.