QSR Breakfast War Continues, Others Join The Fight

May 15, 2015

The fight for the consumer breakfast dollar continues among QSRs and is heightened as more of these fast food chain restaurants add breakfast items. Adweek reports that McDonald’s and Taco Bell have been joined by Dunkin’ Donuts, Carl’s Jr. & Hardee’s and Starbucks in the so called “breakfast wars.”

Starbucks reported a massive growth in its breakfast sandwich, which saw a 35 percent year-over-year growth in Q2 2015 financial results. Meanwhile Carl's Jr. and Hardee's introduced its Mile High Bacon, Egg & Cheese Biscuit last month and Dunkin’ Donuts and McDonald’s have added more “healthy-conscious” items to their breakfast line up. Breakfast menus will only continue to expand, the source reports, as the battle to dominate breakfast continues.