News Source: The Challenge Of Innovating Chewing Gum

April 13, 2015

U.S. sales of chewing gum have fallen 15 percent since 2009. To change this number and get back lost sales, innovators are changing the face of chewing gum, according to Bloomberg. Hershey Co. has designed a new gum product called Ice Breakers Cool Blast Chews which dissolve after about 10 chews. The source reports the product combines both a mint and gum into one. Other companies are trying new ideas, too. Wrigley Co. created an Orbit gum pack designed to fit into a car cup holder and Trident even created a pumpkin spice gum limited-edition gum.