McDonald’s Southern California Introduces Baked Goods, Happy Hour Promotion

April 7, 2015

McDonald’s announced the introduction of three new offerings in all Southern California stores, including fresh baked goods and the return of both Fried Pies and Social Hour.

The company wrote in its press release:

For the first time ever, consumers can start their day with decadent baked goods. Fresh from the oven Bundt Cakes and Petite Pastries will be available as a delicious addition to our freshly brewed McCafe Coffee, or a simple morning snack. Bundt cakes are currently offered in cinnamon and chocolate flavors, while Petite Pastries can be enjoyed in both cinnamon and cherry flavors. Both will be sold at a recommended price of $1.99.

Back by popular demand, visitors can now enjoy a Fried Pie any time of the day, in Apple Pie or Cherry Pie flavors, both pairing well with a smoothie or iced tea.

Starting today and running through next month, McDonalds brings back its McCafe Social Hour, where guests can enjoy the famous "buy one, get one" offer Monday through Friday from 2-5pm. Now when you can't decide if you want an afternoon pick me up iced coffee or a frozen treat Frozen Strawberry Lemonade, you don't have to!

The new Bundt Cakes, Petite Pastries and Fried Pies will be available all year, with a rotation of flavors. McCafe Social Hour is available through May 10.

Editor’s note: There are a few things to consider here. This move shows that McDonald’s in Southern California is making a push to regain part of the morning/breakfast segment, which could draw business away from the break room for Southern California operators. Additionally, the company is pushing its bundling methods and promotions. This could be an opportunity for operators to offer promotions and keep/increase traffic in the break room.