Annual Study Reveals Which Brands Are Most Trusted, Includes Hershey’s, Folgers, Coca-Cola

NEW YORK--(BUSINESS WIRE)--Leading market research firm BrandSpark International today announced the 2015 BrandSpark Most Trusted Awards winners (in partnership with Better Homes and Gardens) for Consumer Packaged Goods (“CPG”) brands. More than 80,000 American shoppers determined the winning Food & Beverage, Health & Beauty, Household and Kids brands.

Consumers' reasons for citing a brand as being their most trusted vary by category. Quality perceptions and taste drive which Food brands are most trusted, while taste preferences are most often cited as the reason for favoring one Beverage brand over others.

When Americans were asked to rate what increases their trust in a brand, at the top of the list was responding quickly to serious product issues, cited by 70% as “greatly” increasing trust in a brand. Pricing and promotion also play a role in brand trust, with 50% saying that consistent pricing greatly increases their affinity for a brand, and just 33% saying the same about “high value promotions”. Positive social actions may also increase trust, with 66% saying that support for charitable causes would positively increase their trust in a brand, though only 20% said it would greatly increase it. View the full list here.