Smart Vending Machines May Be New Marketing Platform For Brands

Based on the idea of Campbell’s Snackbot machine, vending machines with touchscreens may be a way for big brands to market to consumers in an engaging way, according to an article in Philadelphia Business Journal. George Ward, senior vice president of innovation at Allen & Gerritsen is cited as saying that today’s big brand companies need to find ways to market and advertise themselves, but through a useful and practical way where consumers are actively seeking the brands. An example would be vending machines, as vending machines already add value to consumers’ lives, explains Ward.