Fashion Company Uses Vending Machine To Dispense ‘Golden Tickets’

H&M, a global fashion company, is planning to unveil a vending machine at its New York City flagship store to promote a collaboration with designer Alexander Wang, according to Refinery 29. Scheduled to open October 13, customers who spend at least $50 at the store will receive a token for the vending machine which will dispense branded water bottles. Some of the water bottles will have a “golden ticket” which is an invitation to a launch party or VIP shopping event. Full article.