Seasoned Coca-Cola Operator Reginald Goins Will Join Coca-Cola Bottling Company Of Central Florida As President And Chief Operating Officer

Oct. 1, 2014

TAMPA, Fla.--(BUSINESS WIRE)--Coca-Cola Bottling Company of Central Florida (Coca-Cola Central Florida), an independent Coca-Cola bottler, is pleased to announce that Reginald Goins will become President and Chief Operating Officer in 2015 upon close of the transaction announced today with The Coca-Cola Company.

“Reginald Goins has a proven history as a bottling operator,” said Troy Taylor, Chairman and CEO. “He was a natural choice for the position. I have known Reginald for several years and we have shared values and passion for delivering the Coca-Cola experience and brands, and all that they stand for to customers, consumers and communities. I look forward to working closely with him on this endeavor.”

Goins has a total of 25 years of progressive business experience which includes working for several large multinational corporations before joining The Coca-Cola Company. He is a 16-year veteran of the Coca-Cola System and has held a variety of roles, including most recently, Market Unit Vice President of Sales Operations in Ohio and Kentucky. Prior to that, Reginald served as Area Vice President of Sales for Coca-Cola North America (CCNA) – East Region, Director of Sales and Marketing for CCNA Southeast Region, Director of Finance and Business Development for the Global Burger King Account Team, CCNA Northeast Region Senior Finance Manager and Coca-Cola USA Manager of Planning and Analysis.

“There is tremendous opportunity to build on Coca-Cola’s 112 year history in Central Florida,” said Goins. “I look forward to making Coca-Cola Bottling Company of Central Florida a vital part of the growth story in the area.”

Until the transaction closes in 2015, Reginald will continue to work with The Coca-Cola Company’s 21st Century Beverage Partnership Model team and its Central Florida Market Unit to help ensure a smooth and seamless transition for all associates, customers and consumers.

About Coca-Cola Bottling Company of Central Florida

Coca-Cola Bottling Company of Central Florida is an independent Coca-Cola bottling company. Headquartered in Tampa, Florida, Coca-Cola Central Florida will have exclusive franchise rights to market, promote, distribute and sell products of The Coca-Cola Company throughout Tampa/St. Petersburg, Ft. Myers, Ft. Pierce, Lakeland and Sarasota.

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