Cereal Continues To Struggle In The Market

Sept. 15, 2014

Cereal sales have been decreasing over the last ten years due to consumers’ demand for convenience, according to the New York Times. Research has found that millennials prefer snacking throughout the day rather than eating three meals, therefore, many do not eat a traditional breakfast. In addition, consumers have been turning to convenient food such as yogurt for a healthier breakfast snack, taking sales away from cereal brands. Full article.