Trend: Food Truck Industry Matures, Influences Consumer Behavior

May 1, 2014

The food truck industry has matured over the last five years, according to SmartBlog On Food & Beverage. Of surveyed consumers, 75 percent reported that food trucks have influenced their behavior at restaurants and grocery stores while 7 percent said they visited food trucks at least once a week.This is compared to a 2009 Datassential survey that reported 40 percent of consumers had never heard of food trucks. Full article.


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Food Truck Popularity Rises

Dec. 22, 2011
A National Restaurant Association survey that indicates that 59 percent of consumers would likely visit one if their favorite restaurant offered a food truck compared to 47 percent...