Spindle, Inc., a leading provider of mobile commerce solutions, announced that Michael Stevens, the company’s executive vice president of marketing and innovation, will deliver a presentation on mobile commerce opportunities at DevCon5, a premier conference for HTML5 and mobile application developers. The event will take place Dec. 10 to 11 at the Hilton Los Angeles Hotel in Universal City, Calif. Stevens’ presentation, “The Promise of the Mobile Marketplace,” is scheduled for Dec. 11 at 1:00 p.m.
In his session, Stevens will discuss emerging market opportunities for software developers who are considering writing applications for mobile commerce providers. The session will explore a number of issues that are relevant to the mobile commerce space, such as standardized architecture, interoperability, user behavior, security, compliance requirements and expedient go-to-market strategies. Stevens is the creator of Spindle’s MeNetwork mobile marketing application, which is an intuitive solution that allows consumers to connect with local merchants through targeted marketing content, loyalty programs, special offers and promotions that are delivered to personal smartphones and tablets.
“One of the prime factors in accelerating mobile commerce adoption is creating an ecosystem that makes it easy for developers to contribute an entire new generation of applications serving the needs of merchants, consumers, and providers,” said Stevens, in a prepared statement. “However, the paradigms that have worked in ecommerce and even Internet technology do not necessarily translate to a mobile platform. This presentation will demonstrate how developers can tailor designs specifically for the mobile user, merchant, and provider, and maximize their investment in this burgeoning space.”