Kraft Foods Shifts 10 Percent Of Marketing Dollars To Mobile

Sept. 18, 2012

Kraft Foods is shifting money from traditional media channels to put more emphasis on mobile marketing, according to Mobile Marketer. Besides investing in apps that drive brand engagement and recognition, the vending machines Kraft has been testing, such as Jello and Cadbury, will be upgraded for mobile payments, such as Google Wallet acceptance. Full article.


Kraftvendingocs 10108893

Kraft Vending & OCS

Aug. 18, 2011
Description: With an unrivaled portfolio of brands people love, Kraft Vending & OCS is your strategic partner devoted to developing business solutions. Proudly marketing delicious...