Ruiz Foods, Inc. Joins National Sodium Reduction Initiative

July 22, 2014

Ruiz Foods, Inc., makers of El Monterey brand frozen Mexican foods and Tornados brand frozen snack foods, is partnering with the National Sodium Reduction Initiative (NSRI), as part of the company’s continued efforts to reduce sodium levels. To date, the company’s entire line of El Monterey Family Pack Burritos and Chimichangas, the #1 frozen Mexican food choices by America’s families, are already within the 2012 guidelines.

“While we have made considerable advances in lowering the sodium content in our products prior to our partnership with the NSRI’s initiatives, we have established a sodium reduction plan for our remaining 200 plus sku’s that aligns with the NSRI goals for 2012” said Ryce Ruiz, president and CEO, Ruiz Foods, in a prepared statement.

“We applaud the focus on reducing sodium in the American diet and believe that a public, transparent and collaborative initiative together with industry and public health providers will have far greater success in improving the wellness of our country’s food supply.”

NSRI is an public-private partnership of more than 65 state and local health authorities and national health organizations and over 20 food manufacturers and restaurants from across the United States. Its goal is to reduce Americans’ sodium intake by 20 percent over five years by lowering the sodium in packaged and restaurant food.

“We are very pleased that the NSRI has taken a long-term strategy to join industry to form a partnership that is both open and structured with achievable goals to reduce sodium,” adds Ruiz. “While individual participation like ours is important, a collective and open dialogue with industry will be even more impactful.”