Food manufacturers form coalition to improve nutrition labels, food education
With the goal of providing consumers with “access to honest, transparent information about the food they consume,” food manufacturers have partnered with industry experts to create the Good Food Collective. Founding members GoodPop, LesserEvil, Quinn, and Evergreen, along with coalition member companies, aim for “greater transparency, higher standards, and innovation in the food industry.”
The coalition will bring together like-minded brands to advance its goals. Already, its members include Interact Brands, Actual Veggies, Sweet Nothings, Daily Crunch, Rudi’s Bakery, New Primal, Dr. Praeger’s, Sunnie, Little Sesame, Harken Sweets, Lentiful, Paktli, Sattva Vida, Brass Roots, I Eat My Greens, Globowl, Huxley, Zico, Plantstrong and Culture Pop Soda.
A key early focus of the coalition is revamping nutritional labels. The GFC supports a mandatory front-of-packaging labeling system, believing it can improve consumers’ diet choices and help prevent preventable disease. In its formal comment to the U.S. Food and Drug Administration about its proposed rule on Front-of-Pack Nutrition Labeling, the coalition proposed “a single QR code and a ‘High In’ nutrient callout where thresholds for Saturated Fat, Added Sugars and Sodium are exceeded.” In support of its proposed design, the GFC conducted table testing. Its proprietary research found that 87% of the surveyed respondents said “they would feel confident using our QR-code-based label to help determine how well a food fits into a healthy diet.”
What they are saying
“We believe that every person deserves access to honest, transparent information about the food they consume,” said Daniel Goetz, GoodPop founder and CEO. “By raising our standards across the board, we can create a healthier, more informed future for all consumers. Our goal is to advocate for regulation that both encourages fair play and allows for innovation. This has been a goal of mine since I founded GoodPop, and I’m honored to tackle it with the strength of the collective.”
“As a brand agency, contributing to the introduction of FDA Front-of-Pack nutritional information is an incredible opportunity. We’ve consistently navigated the challenge of balancing essential nutritional claims with brand identity — ensuring one doesn’t overshadow the other,” says executive creative director at Interact Brands, Dan Gladden, in a release. “At Interact, we have the chance to design a system that is both clear and impactful for consumers while preserving the strength of the brand. This is about more than just compliance; it's about crafting an information design that informs, enhances transparency, and seamlessly integrates with great branding — shaping packaging for years to come.”
