Sponsored content guidelines for VendingMarketWatch partners

A look at how sponsored content is created, approved and published on VendingMarketWatch.

Product Perspectives and other sponsored articles on VendingMarketWatch.com are developed through a structured, editorial-led process.

Editorial process

  • Interview conducted by a member of the VendingMarketWatch.com team
  • Article written by magazine staff in VendingMarketWatch.com editorial style
    • Informational, non-promotional tone (journalistic, not sales copy)
    • Focus on operator value and real-world application within convenience services (vending, micro markets, OCS, smart markets)
    • Includes examples, use cases or measurable outcomes where possible
  • Draft provided to client for review and approval prior to publication

Image requirements

  • Provide 2–4 high-quality images
    • At least one image must be 16:9, high-resolution (required for web lead placement)
    • Additional images may include product, installation team or in-field use
  • All images must be cleared for editorial use (no usage restrictions)

Publishing info

  • Published article on VendingMarketWatch.com
  • Presented in standard editorial format (headline, deck, body, images, captions)
  • Included as lead story in VendingToday newsletter

 

For editorial questions about sponsored content on VendingMarketWatch.com, contact Linda Becker.

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