Survey: Operator pulse on the new USDA guidelines

Do your customers really want “healthy” snacks — or just say they do? Take our operator survey.
Jan. 12, 2026

We all know the story: employees say they want healthier options, but at 3 p.m. they still grab whatever actually looks good in the machine or micro market. With the new USDA Dietary Guidelines placing greater emphasis on “real food,” protein and lower sugar, we want to understand how that reality aligns with what you’re seeing day-to-day.

Read more from VendingMarketWatch.com on the new dietary guidelines.

This short survey asks for your perspective on where customer behavior currently stands and how (or whether) you plan to adjust your vending and micro market offerings.


 

About the Author

Linda Becker

Editor-in-Chief

Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].

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