Survey: Operator pulse on the new USDA guidelines

Do your customers really want “healthy” snacks — or just say they do? Take our operator survey.
Jan. 12, 2026

We all know the story: employees say they want healthier options, but at 3 p.m. they still grab whatever actually looks good in the machine or micro market. With the new USDA Dietary Guidelines placing greater emphasis on “real food,” protein and lower sugar, we want to understand how that reality aligns with what you’re seeing day-to-day.

Read more from VendingMarketWatch.com on the new dietary guidelines.

This short survey asks for your perspective on where customer behavior currently stands and how (or whether) you plan to adjust your vending and micro market offerings.


 

About the Author

Linda Becker

Head of Content

Linda Becker is head of content for Automatic Merchandiser and VendingMarketWatch.com, responsible for the brands’ overall content strategy, planning and performance. She oversees the creation and performance of editorial and multimedia content across platforms such as magazines, websites, webinars, podcasts, newsletters, videos, social media, events and eBooks.

Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and its essential role. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].

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