Trubar adds kids’ lineup, bringing high protein, high fiber snacks in nut-free flavors

Better-for-you snacking company Trubar Inc. launched Trubar Kids Line, a clean ingredient kids snack bar with protein and fiber.

Offered in three flavors — Iced Oatmeal Blast, Pop Goes Confetti and Fudge-tastic Brownie — the new line is free of peanuts and tree nuts, making it an allergy-friendly option. Each bar provides 8 to 9g of plant-based protein and 7 to 8g of fiber per bar, depending on the flavor.

Trubar is rolling out the new line to Sprouts retail locations in 24 states before expanding its distribution in September. Trubar operates a wholesale portal on its website, where convenience services operators can access discounted pricing, bulk cases (typically 12-bar boxes) and special offers. Trubar is also listed on Faire, a B2B wholesale platform.

What they are saying

“The launch of Trubar Kids marks a milestone in our strategy to expand the market presence and visibility of the Trubar brand with innovative flavor varieties and pack sizes to broaden our appeal to health-conscious consumers of all ages,” said Erica Groussman, CEO of Trubar Inc. in a release. “We’re excited to introduce a delicious, school-safe snack that parents can trust and on-the-go kids can enjoy.”