In a product activation using a vending machine, the iconic adult beverage brand invited fans to say "hola" to Corona Hard Seltzer Limonada, a refreshing new drink inspired by authentic Mexican limonada recipes and made with a splash of real lemon and lime juice.
To celebrate the launch, Corona brought its signature Mexican flavor to the Las Vegas Strip, where people were asked to order a Corona Hard Seltzer Limonada -- en español. Using a voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say “Dame una Corona Hard Seltzer Limonada, por favor.”
Those who got it right received a sample of the new product, and those who missed the mark were given a one-month subscription to Duolingo Plus to practice their Spanish for the next time they want to order a Limonada.
A video of the Las Vegas stunt can be viewed on the Corona YouTube channel.