Hola! Corona deployed voice-activated vender to introduce Limonada hard seltzer

Aug. 4, 2021

In a product activation using a vending machine, the iconic adult beverage brand invited fans to say "hola" to Corona Hard Seltzer Limonada, a refreshing new drink inspired by authentic Mexican limonada recipes and made with a splash of real lemon and lime juice.

To celebrate the launch, Corona brought its signature Mexican flavor to the Las Vegas Strip, where people were asked to order a Corona Hard Seltzer Limonada -- en español. Using a voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say “Dame una Corona Hard Seltzer Limonada, por favor.” 

Those who got it right received a sample of the new product, and those who missed the mark were given a one-month subscription to Duolingo Plus to practice their Spanish for the next time they want to order a Limonada.

A video of the Las Vegas stunt can be viewed on the Corona YouTube channel.


[Photo: Shamrock Farms]
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