Chowbotics and Kellogg’s Away from Home division pilot new Cereal Bowl Bot

May 26, 2021
Proprietary technology dispenses signature cereals, fresh fruit, and more, allowing college students expanded access to custom meals and snacks

Two new cereal-dispensing robots recently launched as part of a joint pilot program between Kellogg’s Away from Home and Chowbotics, the makers of Sally, the fresh food robot owned by the nation’s leading last-mile logistics platform DoorDash.

The first robot debuted at Florida State University (FSU) and the second at the University of Wisconsin-Madison (UW-Madison).

Students at these schools can now enjoy custom versions of their favorite cereal brands, fresh fruit and more from the Kellogg’s Bowl Bot. The device works alongside campus foodservice providers to expand dining options to new times and places through robotics. 

The Kellogg’s Bowl Bot uses proprietary technology from Chowbotics, offering hundreds of custom meal and snack options from any combination of up to 22 ingredients. Kellogg’s and Chowbotics collaborated on a special menu for students featuring seven pre-programmed options with fun, cheeky names including:

  • About Last Night with Kellogg's Frosted Flakes, Kellogg's Froot Loops, Kellogg's Krave Chocolate, chocolate drops, banana chips, and espresso syrup
  • Hawaii 5-0 with Frosted Mini-Wheats, Bear Naked Fit Triple Berry Granola, pineapple, coconut and mango
  • Valentine’s Day Vibes with Special K Red Berries Cereal, cocoa nibs, blueberries, strawberries and whole milk

Alternatively, users can create a custom bowl featuring any combination of Kellogg’s cereals, a variety of milk options or Greek yogurt, and toppings including fruit, nuts, seeds, and more.

Students can place their order through a touchscreen interface or use Chowbotics’ mobile app for fast, contactless ordering. Prices begin at $2.99 and go up to $6.50, depending on selection. Students can use their campus meal plans to purchase their bowl.

“At Kellogg, we are deeply committed to offering innovative solutions for our operator partners, helping them not only with menu items but also the full customer experience,”said Zach Ramos, general manager and vice president of foodservice at Kellogg’s Away From Home.

The Chowbotics robotics technology protects ingredients in a sealed container kept under constant, monitored refrigeration. Automatic ingredient expiry notifications are sent to campus foodservice providers to help ensure the optimal experience.

The robot at FSU is located in 1851, an on-campus dining facility and convenience store, and the robot at UW-Madison is situated on Dejope Residence Hall’s main floor, outside the Bean & Creamery.


[Photo: Chowbotics]

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