Macau gaming company pivots to smart vending operations

March 29, 2021

A Macau-based electronic gaming company said it is preparing to launch a new business segment that will operate smart vending machines in Macau.

Asia Pioneer Entertainment Holdings Ltd.’s core business has been the manufacture of electronic gaming machines, including electronic table games, along with sales, distribution and repairs for those products.

APE’s smart vending initiative was revealed in its results announcement last week. The new business direction is designed to supplement the company’s core gaming interests due to pressures brought by the global COVID-19 pandemic.

APE reported a 2020 loss of HK$32 million on a 51% decline in revenue to HK$40.5 million.

The company’s vending machine business will launch in the first half of 2021 with a “more robust rollout” by the end of this year. It is currently testing 15 machines around Macau. 

“The group is optimistic on the rollout of smart vending solutions in 2021 as a plan to diversify its business from gaming equipment into other revenue streams but still retain its core competences of Macau SAR localization and technical knowledge,” APE management stated. 

The machines will initially merchandise soft drinks and snacks, the company said, and will expand to travel, gift and household goods and household items.


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