On a trip to Israel, one consumer frequented a vending machine with ice cream treats and received more than an indulgent surprise, as stated in the Buffalo News. After purchasing the desired item, the vending machine properly dispensed such item into the reception bin. As the consumer retrieved their treat, the machine said, "todah," which means "thank you" in Hebrew (the language spoken in that part of Israel).
The owner of the vending machine and the creator of the technology to make this possible, is grateful, even if that owner is not present in the specific moment. How can our industry make gratitude a part of the daily transactions of consumers? Perhaps it isn't through the technology of a machine saying "thank you," but that is an inspiring start.