David Sours, director of commercial leadership at Coca-Cola Bottling Co. United in Birmingham, Ala., explains telemetry delivered more than 150 percent return on investment. Interviewed by Elliot Maras, editor of Automatic Merchandiser, Sours notes that based on sales volume, some machines remained on a fixed schedule and did not switch to telemetry.
Holiday House Distributing
Parts Town
[Credit: Betson Enterprises]
[Credit: Touch Point Science]
