Crane And The Hershey Company Selected For MEDIA Advertising Award Nominations

Oct. 26, 2017

WILLISTON, S.C. – October 26, 2017 – Crane Merchandising Systems, a Crane Co. Company and the leading global manufacturer of innovative solutions for vending machines, cashless systems, software, and wireless communications, today announced that The Hershey Company and Crane have received advertising award nominations for a KitKat campaign running on Crane’s MEDIA machines.

MediaPost announced the nominations for the 2017 Digital Out of Home Awards in two categories: Venue Based and Marketing Sector. The twelve-week KitKat campaign drove over three million brand engagements and a double-digit sales lift across all targeted venues. The awards will be announced at a ceremony in New York City on November 1 during the DPAA Summit.

“These nominations, the first for MEDIA machine ads, serve as an important recognition that digital advertising for unattended retail has arrived,” said Sharon Peyer, Vice President, Media Network. “The quality and stature of our competitors in these award categories is quite impressive. Being nominated along with them demonstrates how far our advertising network has come in a very short time.”

Crane’s Media Network manages advertising campaigns over the air, helping vending operators and brands grow consumer engagement and sales. The network has grown exponentially over the last two years, having delivered an industry-leading 10 billion impressions across more than 12,000 screens nationwide. Brand clients to date include the Hershey Company, General Mills, Mars, Mastercard, Mondelez Inc., and the Kellogg Company among others.

About Crane Merchandising Systems

Crane Merchandising Systems designs and manufactures a diverse, yet integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverage, snack, and food. It also offers other vending solutions including cashless processing, payment devices, vending management software and wireless communication technology. Its legacy of brands (Automatic Products®, Dixie Narco®, GPL®, National Vendors™, Stentorfield™ and Streamware®) enables Crane to provide customers a complete, cross-platform solution while maintaining innovation, quality and service.

About Crane Connectivity Solutions

Crane Connectivity Solutions (CCS), a Crane Co. company, is a leader in interactive technology, delivering comprehensive solutions in wireless connectivity, enterprise software, digital advertisement, mobile applications and electronic payments. Leveraging the power of Crane Payment Innovations and Crane Merchandising Systems, CCS connects millions of unattended machines with consumers worldwide. Crane Co. is a diversified manufacturer of engineered industrial products. Crane Co. is traded on the New York Stock Exchange (NYSE:CR).


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Crane Merchandising Systems

June 1, 2011
Crane Co. is a diversified manufacturer of highly engineered industrial products.
Product Guide

Hershey Co., The

May 30, 2007
CORE Brands include REESE'S Peanut Butter Cups, HERSHEY's Milk Chocolate with Almonds Bar, KIT KAT, TWIZZLERS Candy and PAYDAY Peanut Caramel Bar. Vend Size, Large Size...