Bulletproof debuts high protein, instant iced coffee

Functional coffee company Bulletproof has launched a high protein iced coffee, targeting health-minded consumers seeking an instant coffee blend.

Offered in Original and Mocha flavors, each serving contains 12g of whey protein and double the caffeine of a typical 8oz cup of coffee. The powder is mixed with cold water or milk, providing on-the-go convenience.

Positioned as both a better-for-you beverage and a grab-and-go energy solution, it targets health-conscious consumers who are driving growth in protein drinks and cold coffee. Andy van Ark, Bulletproof’s chief commercial officer, said the product brings together “two of today’s most in-demand trends: protein and iced coffee,” with a clean-label formula free of artificial flavors or sweeteners.