Nestlé pushes iced coffee growth with Nescafé Espresso Concentrate

Nescafé Espresso Concentrate is expanding into 10 additional European markets as Nestlé looks to grow its cold coffee business.

Nestlé said the premium liquid coffee concentrate will now be sold in France, Switzerland, Germany, Belgium, the Netherlands, Norway, Denmark, Austria, Spain and Portugal. The expansion follows a launch in the UK and Ireland last year.

The company is positioning Nescafé Espresso Concentrate for consumers — especially younger coffee drinkers — who want iced coffee year-round and prefer at-home options that do not require equipment or barista skills.

Nestlé said the product can be mixed with milk to make iced lattes or with water to make iced Americanos. It can also be blended with lemonade or juice for customized drinks.

Nescafé Espresso Concentrate will be available in three flavors — black, vanilla and caramel — with additional flavors planned to match local tastes. Nestlé said earlier launches in North America and Asia helped drive growth for the coffee category and the Nescafé brand.