Royal Cup deal takes Farmer Brothers private by June 30
Farmer Brothers Coffee Co. has agreed to be acquired by Royal Cup Coffee & Tea in an all-cash transaction valued at $1.29 per share. The deal, which would combine two national coffee and tea suppliers and take Farmer Brothers private, is expected to close during Farmer Brothers’ fiscal fourth quarter ending June 30.
Farmer Brothers’ board unanimously approved the agreement and will recommend that shareholders vote to approve the transaction, the company said in a statement. The deal is contingent on approval by a majority of Farmer Brothers shareholders and other customary conditions.
Farmers Brothers, a roaster, wholesaler and distributor of coffee, tea and allied products, serves the OCS channel in addition to its nationwide direct-store-delivery network. Its brands include Farmer Brothers, Boyd’s Coffee, SUM>ONE Coffee Roasters, West Coast Coffee, Cain’s and China Mist.
Royal Cup, a roaster and distributor of specialty and premium coffees, teas and beverages, also serves the OCS channel. In December, Braemont Capital invested in Royal Cup so the company could expand its roasting and distribution capabilities and “strengthen partnerships across the hospitality, foodservice, healthcare and convenience sectors.” Braemont Capital is also providing strategic capital to support the Farmers Brothers’ acquisition.
In a release, Royal Cup and Farmer Brothers said the combined company will create a “scaled, integrated beverage solutions platform” with a larger product portfolio, beverage equipment and services, and national distribution.
John Moore, Farmer Brothers’ president and CEO, says the acquisition will bring together more than 250 years of coffee expertise. “It allows us to enhance our manufacturing and production capabilities, expand our already industry-leading nationwide distribution network, create even greater economies of scale and ultimately better serve our customers.”
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Linda Becker
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Linda Becker is head of content for Automatic Merchandiser and VendingMarketWatch.com, responsible for the brands’ overall content strategy, planning and performance. She oversees the creation and performance of editorial and multimedia content across platforms such as magazines, websites, webinars, podcasts, newsletters, videos, social media, events and eBooks.
Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and its essential role. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].

