Black Rifle Coffee expands RTD distribution and convenience presence

    May 6, 2025
    Black Rifle Coffee Co. reported growth in its ready-to-drink (RTD) and packaged coffee segments during the first quarter of 2025.
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    Black Rifle Coffee Co.
    Black Rifle Coffee Co

    Black Rifle Coffee Co. reported growth in its ready-to-drink (RTD) and packaged coffee segments during the first quarter of 2025, emphasizing its expanding footprint in convenience services and retail distribution.

    A notable highlight was the early performance of its Black Rifle Energy, a zero-sugar energy drink line launched in late 2024, supported by a national distribution partnership with Keurig Dr Pepper.

    In the same quarter, Black Rifle's packaged coffee distribution increased by 12.2 percentage points to 50.2% ACV, while RTD coffee distribution grew by 5.1 percentage points to 47.9% ACV compared to Q1 2024.

    CEO Chris Mondzelewski pointed to the company's investments and distribution gains as drivers for growth, particularly in the RTD segment. CFO Steve Kadenacy emphasized the importance of expanding distribution across various channels, including traditional retail and online platforms.

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