As coffee company Black Rifle Coffee prepares to launch a line of ready-to-drink energy drinks in Q4, the company has inked a sales and distribution agreement with Keurig Dr Pepper. KDP will sell and distribute Black Rifle Energy within most its company-owned direct store territories nationwide.
The long-term national distribution agreement will immediately provide it with “significant market penetration not possible without a partnership,” BRCC noted in a report. The deal allows BRCC to leverage KDP’s experience and provides immediate access KDP’s retail outlets.
“This partnership is a win for consumers and for both of our companies. Black Rifle Coffee’s strong brand and passionate following are distinct advantages that position it for success in the energy space. This is an exciting expansion to our K-Cup pod partnership launched earlier this year, and we see a unique role for Black Rifle Energy within our Energy portfolio of brands. Together, we can drive growth and accessibility for this new product offering in the category,” said Andrew Archambault, president, U.S. Refreshment Beverages at Keurig Dr Pepper.
Black Rifle Coffee Co. is a veteran-founded coffee company and lifestyle brand.
