Sofía Vergara announced her foray into the coffee industry with the launch of ¡Díos Mio! Coffee. Originating from the mountains of Colombia, ¡Díos Mio! Coffee evokes the traditions and flavors of the country while celebrating the female coffee growers behind the brand.
“¡Díos Mio! Coffee comes from my love of Colombian coffee and my high standards when it comes to the quality of my coffee,” Sofía Vergara, co-founder, said in the announcement. “I grew up in Colombia, drinking Colombian coffee. We have spent the last few years creating these blends with an amazing team of female coffee growers behind us. Women represent 30% of Colombian coffee growers, and it's an honor to highlight their families and legacies through ¡Díos Mio! Coffee.”
The brand partnered with the Federación Nacional de Cafeteros (The National Federation of Coffee Growers - FNC) to produce authentic Colombian coffee beans in three premium blends:
Sweetness (Light Roast) - Dulzura coffee captures the essence of a warm 'abrazo de abuela' (grandmother's hug). The love and dedication coffee growers put into every step of the process creates a smooth, fruity cup with delightful sweetness and a hint of acidity.
Balance (Medium Roast) - This blend gives a rich aroma and flavor with notes of nuts, white chocolate, and brown sugar in every cup. A blend of flavors inspired by the mujeres (women) who gracefully balance work, family, and passion for coffee.
Strength (Dark Roast) - A flavor inspired by the fuerza (strength) of Colombian women in coffee farming. This dark roast blend is a symbol of energy running through Latin veins. Each sip gives you a strong coffee flavor with cocoa hints and smoky notes as a result of excessive caramelization.
Launching on Walmart.com and www.diosmiocoffee.com, each roast will be available in whole and ground beans, K-Cups, and Nespresso pods.
