Trilliant, parent company of Victor Allen's, a top-selling national coffee brand, launched its newest flavor innovation, Victor Allen's Snickers and Twix ready-to-drink Iced Coffees.
Victor Allen's Snickers and Iced Coffees are made with real cream and sugar to deliver a mix of the classic Snickers and Twix flavors with a subtle undertone of coffee.
"At Victor Allen's, we understand the trends of where coffee is headed with consumers wanting new and exciting flavors to treat themselves daily in a convenient RTD format," Zac McAuley, Trilliant senior brand manager, said in the announcement. "We're excited to tap into these trends in partnership with such historic Mars Wrigley brands like Snickers and Twix. We look forward to bringing innovations to market that push the traditional limits of coffee for years to come."
Martin Terwilliger, senior marketing director, Mars Wrigley, added in the announcement: “Mars is delighted to team up with Victor Allen's to provide consumers with a whole new way to enjoy the beloved flavors of Snickers and Twix, in an entirely new format. Mars is excited to deliver moments of everyday happiness to fans through product extensions like Victor Allen's Snickers & Twix Iced Coffees, providing more options for consumers from their favorite brands."
Victor Allen's Snickers and Twix Iced Coffee Ready-to-Drinks are available now nationally including Walmart in 13.7 oz bottles. More sizes are planned to be announced.
Founded in 1979, Trilliant Food and Nutrition is a vertically integrated, high-quality manufacturer in the coffee, powdered, ready-to-drink, and wellness beverage categories.