Victor Allen's Coffee partners with Unilever to launch new ready-to-drink flavored iced coffees
Source Trilliant Food & Nutrition
Trilliant Food & Nutrition, a leading, vertically integrated coffee manufacturer in the U.S., announced the partnership with Unilever to launch its newest flavor innovations, Victor Allen’s Breyers Cookies & Cream and Magnum Double Caramel Ready-to-Drink Iced Coffees. The ready-to-drink iced coffee lineup includes 13.7 oz. glass bottles and 8 oz. cans.
The delicious, smooth and creamy iced coffee brings indulgent flavors of Magnum Double Caramel Ice Cream and Breyers Cookies & Cream. Magnum Double Caramel will have notes of decadent Chocolate, rich Caramel and Vanilla Ice Cream, while Breyers Iced Coffee bring the classically delicious flavor of Cookies & Cream. These ready-to-drink iced coffees are made with real cream and sugar to provide a complete balance of coffee, flavor and energy.
“At Victor Allen's, we are excited to continue to provide our fans with new and exciting flavor innovation to help deliver indulgent experiences never before possible within ready-to-drink iced coffee,” Zac McAuley, director of brand marketing, Victor Allen's Coffee, said in the announcement. “Many consumers are increasingly wanting more flavor variety outside of the basic Mocha, Vanilla, and Caramel especially millennials and Gen Z, and we're excited to continue to tap into these trends with such indulgent and historic Unilever brands like Magnum and Breyers”
Victor Allen's Magnum and Breyers Iced Coffees will start to roll out March at nationwide retailers including Walmart, Target, and Food Lion and will also be available online.
Founded in 1979, Trilliant Food & Nutrition is a leading, vertically integrated coffee manufacturer in the U.S. providing coffee sourcing, roasting, extraction, packaging of dry and liquid formats, product development, supply chain management, and sales and marketing services to the world's leading retailers, foodservice operators, and brands.