Maxwell House Shelf Stable Coffee Innovating For Convenience And Quality

April 2, 2015

NORTHFIELD, Ill. – April 1, 2015 – Liquid coffee is the easy way to reduce waste and labor while giving your customers the Maxwell House coffee they know and love. There’s no unused product and no need to brew coffee throughout the day – the first cup of coffee still tastes as fresh as the last cup of the day! Now, Maxwell House has made important improvements to Shelf Stable Liquid Coffee offerings and equipment that will make equipment maintenance easier and enrich the quality of the coffee customers demand.

The equipment experts at Maxwell House are constantly seeking feedback from operators to improve the Maxwell House serving experience. This valuable input was used to select a new product fitment piece for Shelf Stable Liquid Coffee machines. This one-time update will allow a quicker and cleaner hook-up on all future product changes. Current customers will receive the new fitment for free in product shipments, with simple instructions on replacement.

In addition to equipment upgrades, we’ve made improvements to the coffee itself. All Liquid Coffee, both shelf stable and frozen varieties, now features no added flavors, as well as no preservatives. Now you can feel even better about serving the truly fresh, “good to the last drop” flavor of Maxwell House, a beloved American brand with 92% brand awareness.[1]Plus, each box of Shelf Stable Liquid Coffee, available in both caffeinated and decaffeinated varieties, makes up to 346 8-oz. servings and offers extended unrefrigerated 12-month shelf life. It’s perfect for operators with limited refrigerator or freezer space, and the minimal setup lets you brew fresh cups quickly.

To learn more about remarkably flavorful and consistently efficient Maxwell House Shelf Stable Liquid Coffee, contact your Kraft sales representative today or visit For current customers looking for more information on the equipment fitment upgrade, please visit for a how-to video.


Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  The company’s iconic brands include KraftCapri SunJELL-O, Kool-AidLunchablesMaxwell HouseOscar MayerPhiladelphiaPlanters and Velveeta.  Kraft’s 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love.  Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information about Kraft, visit and  For delicious recipes, tips and information on Kraft products, visit


Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage company. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit for more information.  


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Oct. 31, 2013
Kraft Foods Group is one of the largest food and beverage companies in North America with annual revenues of more than $18 billion. With the spirit of a startup and the soul of...