Kraft Foods Offers Maxwell House Coffee For Esio Beverage System

Nov. 2, 2012

Esio Beverage Co. entered into a deal with Kraft Foods Group, Inc. to offer Maxwell House® coffee varieties for the Esio Hot & Cold Beverage System.

The launch of Maxwell House Simple Roasts, a line of coffees specially created for the Esio Beverage System, includes both Hazelnut and Vanilla flavored coffees. They will be available for the Esio Beverage System’s new, convenient countertop unit debuting at Walmart this month.

The Maxwell House brand is an American icon with Good To The Last Drop full-bodied flavor from custom-roasted coffee beans.

Maxwell House joins other Kraft Foods brands recently announced as part of Esio’s compact unit launch this fall including Crystal Light® (featuring the popular Mocktails – low-calorie, non-alcoholic beverages) and Country Time® Lemonade.

“We’re excited to introduce Maxwell House Simple Roasts as part of the national retail launch of Esio’s hot and cold beverage dispensing system,” says Domenic Borrelli, vice president of coffee, Kraft Foods, in a prepared statement. “This is a great opportunity to extend our consumer reach and expand our flagship coffee brand.”

The Esio Hot & Cold Beverage System offers perfectly blended nationally branded and company-owned juice drinks, lemonade, sports drinks, vitamin-enhanced fitness waters and chilled or hot coffees and teas at the touch of a button.

The revolutionary drop’ndrink™ technology embedded in the Esio Hot & Cold Beverage System allows users to immediately switch from ice-cold lemonade to freshly-brewed hot coffee, with no taste crossover or cleanup required. Users can choose from a wide range of great-tasting, branded drink selections and customize each beverage, whether a cup or a pitcher, to their preference.

“Maxwell House is an American classic and we’re thrilled to offer this powerhouse brand through the Esio Hot & Cold Beverage System available at Walmart stores this fall,” said Frank Leonesio, founder and CEO of Esio Beverage Co.


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