Grocery Retailer Launches Single Serve Coffee Pod, The UnCup

Sept. 6, 2012

SUPERVALU INC. announced the launch of the Java Delight® Single Serve UnCup™, a new single serve size of its premium coffee product that will be available in stores. Currently, the coffee will be available in six flavors and additional flavors are currently in development. The UnCup pod can be used with leading single serve coffee makers including Keurig® brewing systems.

“The UnCup pod provides our customers with a premium single serve coffee at an affordable price,” said Sam Mayberry, SUPERVALU’s vice president of private brands in a prepared statement. “It was also important for us to develop a product that is more environmentally friendly and our UnCup single serve pod uses 30 percent less material by weight than the leading national brand pod. Protecting the environment is very important to SUPERVALU and we continue to focus on producing as little waste as possible when launching new products and packaging.”

The Java Delight Single Serve UnCup will be available in all of SUPERVALU’s traditional retail banners including ACME, ALBERTSONS, CUB Foods, FARM FRESH, HORNBACHER’S, JEWEL-OSCO, SHAW’S, STAR MARKET, SHOP ‘N SAVE and SHOPPERS. The Java Delight UnCup will also be available at independent stores who are supplied by SUPERVALU.


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