Keurig Green Mountain has opened up a new coffee bar called Perk Up! in the lobby of its Burlington, MA office. Keurig Green Mountain hopes it will be more than just a coffee bar, but a taste-and-learn coffee experience that invites employees to become students of coffee. In Perk Up! employees and guests can grab a drink or take a class to explore the rich and wonderful world of coffee.
Editor's Insight: Keurig Green Mountain has long been synonymous with convenient, single-serve coffee, but is now branching out into developing a coffeehouse culture to go along with its brand. It will be interesting to watch this trend evolve.