Top Trends In Hot Drinks 2017: Analysis & Focus On Sugar-Free, Cross-Category, Social Responsibility, Added Functionality & Premiumization

April 07, 2017 10:17 AM Eastern Daylight Time DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Top Trends in Hot Drinks 2017"report to their offering. 

"Top Trends in Hot Drinks 2017" explores the latest consumer and innovation trends in hot tea, hot coffee, and other hot drinks (e.g. chocolate-based and malt-based hot drinks). 

This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in hot drinks - hot tea, hot coffee, and other hot drinks. These include innovations that align with consumer demand for hot drinks tailored to their lifestyles or appeal to indulgence-seeking consumers, such as café-style hot drinks. The report also explores product concepts that benefit from cross-category innovation or align with the Social Responsibility trend. 

Scope 

• Globally, consumers are more willing to try new varieties of hot tea and hot coffee than other hot drinks (e.g. hot chocolate or malt-based drinks). However, experimentation level for other hot drinks is significantly higher in younger consumer groups. 
• 71% of consumers consider recreating café-style hot drinks to be achievable or very achievable, increasing the popularity of premium hot drinks for at-home consumption. 
• Globally, 53% of consumers believe hot drinks can offer the same or better health benefits as non-prescription medication, unlocking new opportunities for hot drinks that claim to improve health and general wellbeing. 
• Cross-category innovation, such as wine-inspired or dessert-inspired recipes, can help to refresh consumer interest towards the hot drinks category and to add sophistication to a staple category. 

Key Topics Covered: 

1: Added functionality 

Moving away from traditional health claims 

Product examples 

2: Premiumization 

Fighting competition from private labels 

Café-style hot drinks 

Product examples 

3: Social responsibility 

Ethical consumption 

Ethical production 

Product examples 

4: Cross-category 

Innovations inspired by alcoholic beverage 

Innovations inspired 

by skincare and healthcare 

Innovations inspired by desserts 

5: Sugar-free 

Health-conscious consumers 

Diabetic-friendly hot drinks 

Product examples 

Companies Mentioned 

- Nescafe 

- Unilever 

- Marks & Spencer 

- Tetley 

- Horlicks 

- Starbucks 

- Indocafe 

- Edmark 

- YourTea 

- Teekanne 

- Mokate 

- I Profumi del Te 

For more information about this report visit http://www.researchandmarkets.com/research/dlq5j9/top_trends_in_hot