Smucker Foodservice is introducing a uniquely bold, uncommonly smooth new product to the office coffee service industry: Folgers® Black Silk Coffee.
Folgers Black Silk coffee delivers a uniquely bold flavor with an exceptionally smooth finish and aroma that truly lives up to its name. It’s exactly what dark roast coffee lovers have been searching for – now available to delight offices all day.
Folgers Black Silk has already proven to be a hit with consumers. In fact, it’s a top 10 retail coffee item with a loyal following¹.
Attendees of the 2016 NAMA OneShow in Chicago, IL, will have the opportunity to taste Folgers Black Silk Coffee when they stop by the Smucker Foodservice Booth No. 1217, April 13 to 15. Make sure to keep an eye out for four men dressed in black silk attire walking the show. They’ll be carrying punch cards, and once your find all four, visit the Smucker Foodservice booth to receive fun prizes and enter in a drawing2.
Adding a dark roast coffee variety will satisfy more away-from-home coffee drinkers3, so be sure to stop by the Smucker Foodservice Booth at the NAMA OneShow to learn how you can incorporate Folgers Black Silk Coffee fraction and filter packs into your OCS offerings.
¹ IRI Total US MultiOutlet Current 52 Weeks ending Sept 6, 2015, IRI NCP; Buyer Overlap between Folgers MS Black Silk
2Find official rules at the Smucker Foodservice booth
3Maxwell House Mainstream Dark Roast & Starbucks Premium Dark Roast 52 WE 9/6/2015. 2Datassential STIR Tool, Nov. 2013