Lucky Energy is expanding its beverage lineup with Slush, a three-flavor series inspired by classic frozen drinks, packaged in a 12-oz sleek can.
The new Slush line debuts with two flavors — Blue Razz and Cherry Slush — with Strawberry Slush expected to join the lineup later in April. The company said the line will remain a core offering as Lucky Energy continues to expand.
The frozen-drink-inspired beverages use the company’s energy drink formulation, including 200 mg of caffeine, a blend of five ingredients and a zero-sugar, zero-calorie profile. The company listed maca, beta-alanine, taurine and ginseng among the ingredients. Founder and CEO Richard Laver said the slushy flavors are designed to pair “performance and emotional connection” while maintaining Lucky Energy’s focus on simple ingredients and no sugar.
Why this matters for convenience services operators
- Nostalgia-driven flavors can help spark trial and repeat purchases in energy drinks.
- The 12 oz sleek can gives operators a familiar, high velocity package format that fits standard coolers and energy planograms.
- Zero sugar and zero calories remain a key purchase driver in energy.
About the Author
Linda Becker
Head of Content
Linda Becker is head of content for Automatic Merchandiser and VendingMarketWatch.com, responsible for the brands’ overall content strategy, planning and performance. She oversees the creation and performance of editorial and multimedia content across platforms such as magazines, websites, webinars, podcasts, newsletters, videos, social media, events and eBooks.
Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and its essential role. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].