Recover 180 expands its functional hydration line

Recover 180 has introduced two new flavors — Tropical Ice and Orange Cream — to its organic hydration beverage brand.

Tropical Ice blends coconut, pineapple and lemon flavors and offers a cooling, fruit-forward profile while Orange Cream combines citrus notes with vanilla to create a flavor reminiscent of a classic orange cream, the company says. Like the rest of the Recover 180 portfolio, the new flavors are made with organic coconut water and contain vitamins and minerals to support hydration. The beverages contain no added sugar or artificial ingredients.

“Great hydration starts with great flavor,” Lance Collins, founder and CEO of Recover 180, said in the announcement. “Tropical Ice and Orange Cream show how we continue to push flavor forward while delivering the clean, functional hydration people expect from Recover 180.”

Recover 180 is positioning the new flavors to compete for space in sets where better-for-you hydration is gaining share, including in on-the-go and refreshment-focused channels.