Wellness soda brand pushes into retail

Gorgie, a U.S.-based energy drink company founded in 2023, announced the end of a Series A funding round that raised $24.5 million, bringing its total funding to $37 million.

With this latest fundraising round concluded, Gorgie has opted to push toward traditional retail, inking a deal with Target to scale operations to more than 1,900 Target locations starting June 1. Pink Lemonade, a new Target-exclusive flavor, will hit shelves the same day.

The brand’s wellness-oriented energy drinks have seen significant popularity among the young and health-conscious. The company attributes this demand to its aggressive influencer-led marketing strategies, wide product distribution, “better-for-you” ingredients and strong focus on community.