New from PepsiCo is Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients.
Soulboost is formulated to capture the “fun of a fruity drink through a light, guilt-free sparkling water refreshment,” according to the beverage and food giant.
The sparkling drink is available in two varieties, Lift and Ease, which offer four flavors and just 10 to 20 calories per 12-fl.oz. can.
Soulboost was conceived by PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends and creates products to address those needs.
The functional beverage follows several PepsiCo launches in past year that include Frutly Driftwell, Bubly Bounce and Neon Zebra.
Visit getsoulboost.com for more information.
