Prime named exclusive hydration partner for Babe Ruth League programs

Prime Hydration has been named the exclusive hydration partner of the Babe Ruth League, an organization comprising more than 60,000 teams. The league, which serves youth athletes ages 4 to 18, is one of the largest youth baseball and softball organizations in the United States.

Prime will be the exclusive hydration partner for the organization’s Babe Ruth Baseball, Cal Ripken Baseball and Babe Ruth Softball divisions, comprising more than 505,000 youth athletes, 35,000 teams and more than 2,000 leagues nationwide, according to the companies. The caffeine-free sports beverage is formulated with electrolytes, B vitamins and antioxidants to support youth athletes. The lineup also includes Prime Hydration+ Sticks, a portable, single-serve, water-soluble powder for on-the-go use.

The partnership is designed to support player performance and help local organizations strengthen their fundraising programs. As part of the collaboration, Prime is working with leagues to build out game-day and concession experiences.

“This collaboration allows us to invest in local leagues and young athletes while giving players clean, effective hydration they can count on,” a Prime spokesperson said in a statement.