ZenWTR, a premium alkaline water and world's first beverage in a bottle made from 100% recycled, certified ocean-bound plastic, is celebrating Earth Day by announcing the initial distribution of its "1% for the Oceans" donation that will go to numerous organizations with missions to protect and preserve oceans and advance recycling in the U.S.
As part of the initiative, 1% of total sales is committed to ocean conservation and recycling education and advocacy.
This year, ZenWTR will be supporting initiatives on behalf of The Recycling Partnership, The Ocean Blue Project, Recycle for Vets, Keep Florida Beautiful, Keep Texas Beautiful and numerous hyper-local cleanup groups across the United States.
"Helping to restore our oceans has been the core of ZenWTR's brand mission since day one," said Lance Collins, founder of ZenWTR. "We could not be prouder of the global impact we've been able to make thus far through our production practices, and now we're excited to be supporting these great organizations with our 1% For the Oceans initiative, which will make a difference domestically as well."
Most recently, ZenWTR became the first beverage brand in the world to receive a Plastic Negative Certification from the Plastic Credit Exchange (PCX). As part of this certification, ZenWTR is committed to making its entire portfolio plastic negative by supporting programs that recover and recycle at least 200% of its annual plastic footprint.
