Functional True North Pure Energy Seltzer shakes up sparkling water category

Clinton Township, MI-based True North Energy’s new 12-oz. slim-line canned seltzer offers plant-based organic energy with a blend that includes natural ingredients from plants such as guayusa, ginseng, guarana and green tea, with the caffeine equivalent of a cup of coffee.

The naturally flavored, unsweetened seltzers in cucumber lime, mandarin yuzu, watermelon mist, grapefruit lemonade, white peach pear and black cherry, are also infused with an immune-boosting blend of vitamins C, A, B3, B5, B6 and B12 and zinc.