Rockstar to Award Thousands to Hard Working Fans with "Work Hard. Rock On." Contest

Dec. 17, 2020

Rockstar will award five winners per week with $500 gift cards and a chance to win grand prizes. Operators should be aware of promotions on products sold in their vending machines and micro markets.  

IRVINE, Calif., Dec. 16, 2020 /PRNewswire/ -- To close out the year, Rockstar is rewarding its fans who, despite the challenges of 2020, have continued to pursue their passions and go after their craft with the "Work Hard. Rock On." social contest. Rockstar is offering up thousands in prizes as well as mentorship sessions with influencers and experts to support fans on their way to achieving their goals.

Kicking off now through January 19, 2021, Rockstar will award five weekly winners with $500 gift cards and a chance to win one of the grand prizes. The five grand prize winners will receive completely customizable prizes up to $5,000 in value plus one-on-one mentorship sessions with a participating influencer in their respective field.

Five influencers across the music, culinary, creator, sports and entrepreneurship categories will interact with their fans and followers throughout the contest. Christian French, Diana Brandt, Kiptoe, Chad Kerley, and Morgan DeBaun will also provide five grand prize winners virtual one-on-one mentorship sessions. These mentorship sessions will provide the five grand prize winners an opportunity to learn from these influencers and their paths to success.

"This year has brought many challenges, but regardless of those challenges, Rockstar fans have still persevered and worked hard toward their goals," said Claudia Calderon, vice president of marketing for PepsiCo Beverages North America's West Division. "We're excited that we are able to support our fans in the pursuit of their passions by connecting them with experts to further their growth."

To enter the contest, fans need to upload a photo or video to Instagram or Twitter and share their story and passion with the #RockstarEnergy and #Contest hashtags along with how Rockstar can support their passion project - like with a new laptop, photography setup or even cold hard cash. Whether your hard work is showcasing your artwork, playing music or featuring your small business, Rockstar wants to see it. This contest is open to Rockstar fans in Alaska, Arizona, California, Colorado, Hawaii, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming and residents of El Paso, Texas.

To read the official rules, visit

About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit